In 2016, $7.2B is expected to be lost worldwide as a result of bot-derived paid traffic.
This has led to even more scrutiny on marketing budgets than ever before. AND this figure doesn’t include budget lost through mistargeted campaigns, unauthorized incentivized traffic or forced human traffic. In 2015, 11% of display ads and almost 25% of video ads were only seen by bots, not people. Up to 37% of all traffic can be fraudulent through the various ways money is being taken from marketing budgets.
Adblock software has increased to over 400 million users worldwide, so the proportion of bot traffic has rocketed dramatically, especially when combined with programmatic media buying, incorrectly configured URLs or a lack of transparency into traffic sources from suppliers. Chrysal.is can measure the performance of CPM campaigns and generate bespoke reports on the performance of CPC, CPA, Revshare, Email campaigns, Social or Community Management activities against metrics, while pinpointing waste, abnormal traffic and the best performing campaigns.
The digital advertising ecosystem has little incentive to self-identify fraudulent traffic, and advertisers are often wholly reliant on the statistics provided by suppliers. Chrysal.is gives marketing teams the auditable raw data and tailored reports needed to challenge or cancel traffic charges that have been delivered in breach of the corresponding insertion order. Chrysal.is keeps suppliers honest and makes sure you never pay for traffic you shouldn’t ever again.