Click Fraud Detection Type 1: Bots

As an increasing number of humans switch on ad blockers on web or mobile devices, the proportion of bots hiding among them is being shown in report after report. They Chrysal.is engine uses several techniques through which a large proportion  of...

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A $7.2 Billion Problem

A $7.2 Billion Problem

In 2016, $7.2B is expected to be lost worldwide as a result of bot-derived paid traffic. This has led to even more scrutiny on marketing budgets than ever before. AND this figure doesn’t include budget lost through mistargeted campaigns...

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